Business marketing: connecting strategy, relationships,and learning/
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill,
c2009
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| Edition: | 4thed |
| Subjects: | |
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| Physical Description: | xxv, 678p.: ill. 25cm |
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| ISBN: | 9780071263436 |