Cita APA (7th ed.)

Batra, R. (1997). Advertising management. Prentice-Hall.

Cita Chicago (17th ed.)

Batra, Rajeev. Advertising Management. New Delhi: Prentice-Hall, 1997.

Cita MLA (9th ed.)

Batra, Rajeev. Advertising Management. Prentice-Hall, 1997.