APA (7th ed.) Citation

Batra, R. (1997). Advertising management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Batra, Rajeev. Advertising Management. New Delhi: Prentice-Hall, 1997.

MLA (9th ed.) Citation

Batra, Rajeev. Advertising Management. Prentice-Hall, 1997.