Cita APA (7a ed.)

Batra, R. (1997). Advertising management. Prentice-Hall.

Cita Chicago Style (17a ed.)

Batra, Rajeev. Advertising Management. New Delhi: Prentice-Hall, 1997.

Cita MLA (9a ed.)

Batra, Rajeev. Advertising Management. Prentice-Hall, 1997.