Batra, R. (1997). Advertising management. Prentice-Hall.
Citación estilo ChicagoBatra, Rajeev. Advertising Management. New Delhi: Prentice-Hall, 1997.
Cita MLABatra, Rajeev. Advertising Management. Prentice-Hall, 1997.
Warning: These citations may not always be 100% accurate.