Tohutoro APA (7th ed.)

Batra, R. (1997). Advertising management. Prentice-Hall.

Tohutoru Kātū Chicago (17th ed.)

Batra, Rajeev. Advertising Management. New Delhi: Prentice-Hall, 1997.

Tohutoro MLA (9th ed.)

Batra, Rajeev. Advertising Management. Prentice-Hall, 1997.