APA (7th ed.) Citation

Berry, M. J. A. (2004). Data mining techniques for marketing, sales, and: Customer relationship management. Wiley.

Chicago Style (17th ed.) Citation

Berry, Michael J. A. Data Mining Techniques for Marketing, Sales, and: Customer Relationship Management. New Delhi: Wiley, 2004.

MLA (9th ed.) Citation

Berry, Michael J. A. Data Mining Techniques for Marketing, Sales, and: Customer Relationship Management. Wiley, 2004.