Cita APA (7a ed.)

Berry, M. J. A. (2004). Data mining techniques for marketing, sales, and: Customer relationship management. Wiley.

Cita Chicago Style (17a ed.)

Berry, Michael J. A. Data Mining Techniques for Marketing, Sales, and: Customer Relationship Management. New Delhi: Wiley, 2004.

Cita MLA (9a ed.)

Berry, Michael J. A. Data Mining Techniques for Marketing, Sales, and: Customer Relationship Management. Wiley, 2004.