Rodger, L. W. R. (1966). Marketing in a competitive economy. Hutchinson.
Cita Chicago (17th ed.)Rodger, Leslie W. Rom. Marketing in a Competitive Economy. London: Hutchinson, 1966.
Cita MLA (9th ed.)Rodger, Leslie W. Rom. Marketing in a Competitive Economy. Hutchinson, 1966.
Atenció: Aquestes cites poden no estar 100% correctes.