Malhotra, N. K. (2011). Marketing research: an applied: Orientation. Pearson.
Cita Chicago (17th ed.)Malhotra, Naresh K. Marketing Research: An Applied: Orientation. Delhi: Pearson, 2011.
Cita MLA (9th ed.)Malhotra, Naresh K. Marketing Research: An Applied: Orientation. Pearson, 2011.
Atenció: Aquestes cites poden no estar 100% correctes.