Cita APA (7th ed.)

Mahajan, G. (2008). Customer value investment: Formula for sustained business success. Response.

Cita Chicago (17th ed.)

Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. New Delhi: Response, 2008.

Cita MLA (9th ed.)

Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. Response, 2008.