Mahajan, G. (2008). Customer value investment: Formula for sustained business success. Response.
Tohutoru Kātū Chicago (17th ed.)Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. New Delhi: Response, 2008.
Tohutoro MLA (9th ed.)Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. Response, 2008.
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