APA (7th ed.) Citation

Donovan, R. (2010). Principles and practice of social marketing: An international perspective. U.pr..

Chicago Style (17th ed.) Citation

Donovan, Rob. Principles and Practice of Social Marketing: An International Perspective. Cambridge: U.pr., 2010.

MLA (9th ed.) Citation

Donovan, Rob. Principles and Practice of Social Marketing: An International Perspective. U.pr., 2010.