Cita APA (7th ed.)

Johansson, J. K. (1997). Global marketing: Foreigr local marketing, and globalmanagement. Irwin.

Cita Chicago (17th ed.)

Johansson, Johny K. Global Marketing: Foreigr Local Marketing, and Globalmanagement. Chicago: Irwin, 1997.

Cita MLA (9th ed.)

Johansson, Johny K. Global Marketing: Foreigr Local Marketing, and Globalmanagement. Irwin, 1997.