Cita APA (7a ed.)

Johansson, J. K. (1997). Global marketing: Foreigr local marketing, and globalmanagement. Irwin.

Cita Chicago Style (17a ed.)

Johansson, Johny K. Global Marketing: Foreigr Local Marketing, and Globalmanagement. Chicago: Irwin, 1997.

Cita MLA (9a ed.)

Johansson, Johny K. Global Marketing: Foreigr Local Marketing, and Globalmanagement. Irwin, 1997.