Cita APA (7th ed.)

Clow, K. E. (2010). Integrated advertising, promotion and marketing communications (3rded.). Pearson.

Cita Chicago (17th ed.)

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. New Delhi: Pearson, 2010.

Cita MLA (9th ed.)

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. Pearson, 2010.