Cita APA (7a ed.)

Clow, K. E. (2010). Integrated advertising, promotion and marketing communications (3rded.). Pearson.

Cita Chicago Style (17a ed.)

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. New Delhi: Pearson, 2010.

Cita MLA (9a ed.)

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. Pearson, 2010.