Clow, K. E. (2010). Integrated advertising, promotion and marketing communications (3rded.). Pearson.
Chicagoスタイル(17版)引用形式Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. New Delhi: Pearson, 2010.
MLA(9版)引用形式Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. Pearson, 2010.
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