Clow, K. E. (2010). Integrated advertising, promotion and marketing communications (3rded.). Pearson.
Citação norma ChicagoClow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. New Delhi: Pearson, 2010.
Citação norma MLAClow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. 3rded. Pearson, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.