Cita APA (7th ed.)

Cravens, D. W. (2002). Strategic marketing management cases (7thed.). McGraw-Hill.

Cita Chicago (17th ed.)

Cravens, David W. Strategic Marketing Management Cases. 7thed. New York: McGraw-Hill, 2002.

Cita MLA (9th ed.)

Cravens, David W. Strategic Marketing Management Cases. 7thed. McGraw-Hill, 2002.