APA-Zitierstil (7. Ausg.)

Cravens, D. W. (2002). Strategic marketing management cases (7thed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Cravens, David W. Strategic Marketing Management Cases. 7thed. New York: McGraw-Hill, 2002.

MLA-Zitierstil (9. Ausg.)

Cravens, David W. Strategic Marketing Management Cases. 7thed. McGraw-Hill, 2002.