Cravens, D. W. (2002). Strategic marketing management cases (7thed.). McGraw-Hill.
Chicago Style (17. basım) AtıfCravens, David W. Strategic Marketing Management Cases. 7thed. New York: McGraw-Hill, 2002.
MLA (9th ed.) AtıfCravens, David W. Strategic Marketing Management Cases. 7thed. McGraw-Hill, 2002.
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