Strategic marketing management cases/
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
c2002.
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| Edition: | 7thed |
| Subjects: | |
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| Physical Description: | xvi, 685p. : ill. 26cm |
|---|---|
| ISBN: | 0072429561 |