Cita APA (7th ed.)

Burns, A. C. (2006). Marketing research (5thed.). Pearson.

Cita Chicago (17th ed.)

Burns, Alvin C. Marketing Research. 5thed. New Delhi: Pearson, 2006.

Cita MLA (9th ed.)

Burns, Alvin C. Marketing Research. 5thed. Pearson, 2006.