APA (7th ed.) Citation

Burns, A. C. (2006). Marketing research (5thed.). Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvin C. Marketing Research. 5thed. New Delhi: Pearson, 2006.

MLA (9th ed.) Citation

Burns, Alvin C. Marketing Research. 5thed. Pearson, 2006.