APA (7th ed.) Citation

Hollensen, S. (2007). Global marketing: A decision oriented approach. Pearson.

Chicago Style (17th ed.) Citation

Hollensen, Svend. Global Marketing: A Decision Oriented Approach. Delhi: Pearson, 2007.

MLA (9th ed.) Citation

Hollensen, Svend. Global Marketing: A Decision Oriented Approach. Pearson, 2007.