APA (7th ed.) Citation

McCarthy, E. J. (1982). Essentials of marketing. Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Essentials of Marketing. Home wood: Richard D. Irwin, 1982.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.

Warning: These citations may not always be 100% accurate.