Cita APA (7th ed.)

McCarthy, E. J. (1982). Essentials of marketing. Richard D. Irwin.

Cita Chicago (17th ed.)

McCarthy, E. Jerome. Essentials of Marketing. Home wood: Richard D. Irwin, 1982.

Cita MLA (9th ed.)

McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.