Cita APA (7a ed.)

McCarthy, E. J. (1982). Essentials of marketing. Richard D. Irwin.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome. Essentials of Marketing. Home wood: Richard D. Irwin, 1982.

Cita MLA (9a ed.)

McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.