Cita APA (7th ed.)

McCarthy, E. (1994). Essentials of marketing: A global-managerial approach. Irwin.

Cita Chicago (17th ed.)

McCarthy, E.Jerome. Essentials of Marketing: A Global-managerial Approach. Burr Ridge: Ill.: Irwin, 1994.

Cita MLA (9th ed.)

McCarthy, E.Jerome. Essentials of Marketing: A Global-managerial Approach. Irwin, 1994.