APA-Zitierstil (7. Ausg.)

McCarthy, E. (1994). Essentials of marketing: A global-managerial approach. Irwin.

Chicago-Zitierstil (17. Ausg.)

McCarthy, E.Jerome. Essentials of Marketing: A Global-managerial Approach. Burr Ridge: Ill.: Irwin, 1994.

MLA-Zitierstil (9. Ausg.)

McCarthy, E.Jerome. Essentials of Marketing: A Global-managerial Approach. Irwin, 1994.