McCarthy, E. J. (1990). Applications in basic marketing: Clippings from the popular business press. IRWIN.
Tohutoru Kātū Chicago (17th ed.)McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, Ill: IRWIN, 1990.
Tohutoro MLA (9th ed.)McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. IRWIN, 1990.
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