Cita APA

Keegan, W. J. (1997). Principles of global marketing. Prentice-Hall.

Citación estilo Chicago

Keegan, Warren J. Principles of Global Marketing. Upper Saddle River, New Jersey: Prentice-Hall, 1997.

Cita MLA

Keegan, Warren J. Principles of Global Marketing. Prentice-Hall, 1997.

Warning: These citations may not always be 100% accurate.