APA način citiranja (7. izdanje)

Keegan, W. J. (1997). Principles of global marketing. Prentice-Hall.

Čikaški stil citiranja (17. izdanje)

Keegan, Warren J. Principles of Global Marketing. Upper Saddle River, New Jersey: Prentice-Hall, 1997.

MLA način citiranja (9. izdanje)

Keegan, Warren J. Principles of Global Marketing. Prentice-Hall, 1997.