APA (7th ed.) Citation

Enis, B. M. (1985). Marketing classics: A selection of influential articles (5thed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Enis, Ben M. Marketing Classics: A Selection of Influential Articles. 5thed. Boston: Allyn and Bacon, 1985.

MLA (9th ed.) Citation

Enis, Ben M. Marketing Classics: A Selection of Influential Articles. 5thed. Allyn and Bacon, 1985.

Warning: These citations may not always be 100% accurate.