Cita APA (7th ed.)

Enis, B. M. (1985). Marketing classics: A selection of influential articles (5thed.). Allyn and Bacon.

Cita Chicago (17th ed.)

Enis, Ben M. Marketing Classics: A Selection of Influential Articles. 5thed. Boston: Allyn and Bacon, 1985.

Cita MLA (9th ed.)

Enis, Ben M. Marketing Classics: A Selection of Influential Articles. 5thed. Allyn and Bacon, 1985.