Enis, B. M. (1985). Marketing classics: A selection of influential articles (5thed.). Allyn and Bacon.
Citace podle Chicago (17th ed.)Enis, Ben M. Marketing Classics: A Selection of Influential Articles. 5thed. Boston: Allyn and Bacon, 1985.
Citace podle MLA (9th ed.)Enis, Ben M. Marketing Classics: A Selection of Influential Articles. 5thed. Allyn and Bacon, 1985.
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