Cita APA (7a ed.)

Peter, J. P. (1994). Understanding consumer behavior. IRWIN.

Cita Chicago Style (17a ed.)

Peter, J. Paul. Understanding Consumer Behavior. Burr, Ridge, M.: IRWIN, 1994.

Cita MLA (9a ed.)

Peter, J. Paul. Understanding Consumer Behavior. IRWIN, 1994.