APA (7th ed.) Citation

MEHTA, S. C. (1973). Indian consumers: Studies and cases for marketing decisions. Tata McGraw Hill.

Chicago Style (17th ed.) Citation

MEHTA, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. New Delhi: Tata McGraw Hill, 1973.

MLA (9th ed.) Citation

MEHTA, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. Tata McGraw Hill, 1973.