Cita APA (7th ed.)

MEHTA, S. C. (1973). Indian consumers: Studies and cases for marketing decisions. Tata McGraw Hill.

Cita Chicago (17th ed.)

MEHTA, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. New Delhi: Tata McGraw Hill, 1973.

Cita MLA (9th ed.)

MEHTA, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. Tata McGraw Hill, 1973.