APA (7th ed.) Citation

McCarthy, E. J. (1981). Basic marketing: A managerial approach. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill.: Irwin, 1981.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Irwin, 1981.

Warning: These citations may not always be 100% accurate.