Cita APA (7th ed.)

McCarthy, E. J. (1981). Basic marketing: A managerial approach. Irwin.

Cita Chicago (17th ed.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill.: Irwin, 1981.

Cita MLA (9th ed.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Irwin, 1981.