Style de citation APA (7e éd.)

McCarthy, E. J. (1981). Basic marketing: A managerial approach. Irwin.

Style de citation Chicago (17e éd.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill.: Irwin, 1981.

Style de citation MLA (9e éd.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Irwin, 1981.