McCarthy, E. J. (1981). Basic marketing: A managerial approach. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill.: Irwin, 1981.
ציטוט MLAMcCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Irwin, 1981.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.