McCarthy, E. J. (1981). Basic marketing: A managerial approach. Irwin.
Chicagoスタイル(17版)引用形式McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill.: Irwin, 1981.
MLA(9版)引用形式McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Irwin, 1981.
警告: この引用は必ずしも正確ではありません.