McCarthy, E. J. (1981). Basic marketing: A managerial approach. Irwin.
Chicago-čujuhus (17. p.)McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill.: Irwin, 1981.
MLA-čujuhus (9. p.)McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Irwin, 1981.
Muitte dárkkistit čujuhemiid riektatvuođa, ovdal go geavahat daid iežat deavsttas.