APA (7. basım) Alıntı

McCarthy, E. J. (1981). Basic marketing: A managerial approach. Irwin.

Chicago Style (17. basım) Atıf

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Homewood, Ill.: Irwin, 1981.

MLA (9th ed.) Atıf

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Irwin, 1981.