APA (7th ed.) Citation

Stanton, W. J. (1991). Fundamentals of marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentals of Marketing. New York: McGraw-Hill, 1991.

MLA (9th ed.) Citation

Stanton, William J. Fundamentals of Marketing. McGraw-Hill, 1991.