Cita APA (7th ed.)

Clow, K. E. (2003). Integrated advertising, promotion, and marketing communications. Pearson Education.

Cita Chicago (17th ed.)

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Delhi: Pearson Education, 2003.

Cita MLA (9th ed.)

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2003.