Clow, K. E. (2003). Integrated advertising, promotion, and marketing communications. Pearson Education.
Citace podle Chicago (17th ed.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Delhi: Pearson Education, 2003.
Citace podle MLA (9th ed.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2003.
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